Social Media Management Tools · Instagram & Creator Tools

Planoly vs Metricool

Both are social media management tools and instagram & creator tools. The short answer: choose Planoly if you are visually planning an Instagram grid; choose Metricool if you are freelancers and agencies wanting analytics plus scheduling.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

Planoly logo PlanolyMetricool logo Metricool
Best forVisually planning an Instagram gridFreelancers and agencies wanting analytics plus scheduling
Free planVerifyYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management Tools, Instagram & Creator ToolsSocial Media Management Tools, Instagram & Creator Tools
Strengths
  • Grid preview
  • Scheduling
  • Free plan
  • Good analytics
Watch out for
  • Advanced features are paid
  • Advanced features paid
Visit PlanolyVisit Metricool

Which should you choose?

Planoly: Visual Instagram and Pinterest planner and scheduler.

Metricool: Social media planning and analytics including ads reporting.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.