Social Media Management Tools · Instagram & Creator Tools

Metricool vs Planoly

Both are social media management tools and instagram & creator tools. The short answer: choose Metricool if you are freelancers and agencies wanting analytics plus scheduling; choose Planoly if you are visually planning an Instagram grid.

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Metricool logo MetricoolPlanoly logo Planoly
Best forFreelancers and agencies wanting analytics plus schedulingVisually planning an Instagram grid
Free planYesVerify
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management Tools, Instagram & Creator ToolsSocial Media Management Tools, Instagram & Creator Tools
Strengths
  • Free plan
  • Good analytics
  • Grid preview
  • Scheduling
Watch out for
  • Advanced features paid
  • Advanced features are paid
Visit MetricoolVisit Planoly

Which should you choose?

Metricool: Social media planning and analytics including ads reporting.

Planoly: Visual Instagram and Pinterest planner and scheduler.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.