Email Marketing Software

MailerLite vs Kit (ConvertKit)

Both are email marketing software. The short answer: choose MailerLite if you are bloggers and creators who want simple, affordable email; choose Kit (ConvertKit) if you are creators selling digital products and newsletters.

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MailerLite logo MailerLiteKit (ConvertKit) logo Kit (ConvertKit)
Best forBloggers and creators who want simple, affordable emailCreators selling digital products and newsletters
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software
Strengths
  • Clean, simple editor
  • Free plan
  • Landing pages included
  • Built for creators
  • Good automations
  • Free plan
Watch out for
  • Account approval process
  • Fewer advanced features
  • Design templates are minimal
Visit MailerLiteVisit Kit (ConvertKit)

Which should you choose?

MailerLite: Simple email marketing with landing pages, automations and a free plan.

Kit (ConvertKit): Creator-focused email platform (formerly ConvertKit) with automations and commerce.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.