Email Marketing Software

Kit (ConvertKit) vs MailerLite

Both are email marketing software. The short answer: choose Kit (ConvertKit) if you are creators selling digital products and newsletters; choose MailerLite if you are bloggers and creators who want simple, affordable email.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

Kit (ConvertKit) logo Kit (ConvertKit)MailerLite logo MailerLite
Best forCreators selling digital products and newslettersBloggers and creators who want simple, affordable email
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software
Strengths
  • Built for creators
  • Good automations
  • Free plan
  • Clean, simple editor
  • Free plan
  • Landing pages included
Watch out for
  • Design templates are minimal
  • Account approval process
  • Fewer advanced features
Visit Kit (ConvertKit)Visit MailerLite

Which should you choose?

Kit (ConvertKit): Creator-focused email platform (formerly ConvertKit) with automations and commerce.

MailerLite: Simple email marketing with landing pages, automations and a free plan.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.