Best for: Small teams starting with a CRM for the first time
✓ Generous free CRM
✓ Easy to start
Best Apollo.io alternatives
Apollo.io is best for b2B teams finding contacts and running outreach. If that is not you — or price, features or availability in your country do not fit — these 13 alternatives are worth a look.
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| Software | Best for | Free plan | Origin | |
|---|---|---|---|---|
| Small teams starting with a CRM for the first time | Yes | US | Visit | |
| Small sales teams focused on pipeline management | No (trial may exist) | EE | Visit | |
| Growing businesses that want one modular ERP | Yes | BE | Visit | |
| Businesses that want email, SMS and WhatsApp campaigns together | Yes | FR | Visit | |
| Teams that want colourful, flexible work boards | Yes | IL | Visit | |
| Small teams wanting CRM, tasks and chat in one free tool | Yes | US | Visit | |
| Mid-sized and large sales organisations | No (trial may exist) | US | Visit | |
| Indian SMBs wanting an affordable, customisable CRM | Yes | IN | Visit | |
| Sales teams that want built-in phone and email | Yes | IN | Visit | |
| High-volume lead businesses such as education, real estate and finance | No (trial may exist) | IN | Visit | |
| Indian SMB sales teams wanting a simple CRM | Verify | IN | Visit | |
| Calling-heavy teams that follow up leads by phone and WhatsApp | Verify | IN | Visit | |
| Growth teams enriching leads with AI | Yes | US | Visit |
Best for: Small sales teams focused on pipeline management
✓ Very clear pipeline view
✓ Quick to adopt
Best for: Growing businesses that want one modular ERP
✓ Modular — add apps as you grow
✓ Open-source community edition
Best for: Businesses that want email, SMS and WhatsApp campaigns together
✓ Pricing based on emails sent
✓ Multi-channel messaging
Best for: Teams that want colourful, flexible work boards
✓ Visual and flexible
✓ Many templates
Best for: Small teams wanting CRM, tasks and chat in one free tool
✓ Generous free plan
✓ Many tools in one
Best for: Mid-sized and large sales organisations
✓ Extremely powerful
✓ Huge ecosystem
Best for: Indian SMBs wanting an affordable, customisable CRM
✓ Good value
✓ Deep customisation
Best for: Sales teams that want built-in phone and email
✓ Built-in phone and email
✓ Clean UI
Best for: High-volume lead businesses such as education, real estate and finance
✓ Handles large lead volumes
✓ Field sales features
Best for: Indian SMB sales teams wanting a simple CRM
✓ Simple to adopt
✓ Built for Indian SMBs
Best for: Calling-heavy teams that follow up leads by phone and WhatsApp
✓ Built around calling workflows
✓ WhatsApp integration
Best for: Growth teams enriching leads with AI
✓ Powerful enrichment
✓ Free trial credits
Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.
Pros
- Generous free CRM
- Easy to start
- Huge integration library
Cons
- Paid hubs get expensive as you scale
- Advanced automation is in higher tiers
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Email Marketing Software
Visual pipeline CRM designed around deals and sales activities.
Pros
- Very clear pipeline view
- Quick to adopt
- Good mobile app
Cons
- No free plan
- Marketing features are add-ons
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- CRM Software
Open-source modular ERP covering inventory, accounting, CRM, POS, website and more.
Pros
- Modular — add apps as you grow
- Open-source community edition
- Very broad feature set
Cons
- Implementation can be complex
- Customisation may need a partner
- Free plan
- Yes
- Pricing
- See provider
- Also in
- Accounting Software, CRM Software
Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
Pros
- Pricing based on emails sent
- Multi-channel messaging
- Free plan
Cons
- Daily sending limits on free plan
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Email Marketing Software
Work OS with boards, automations and CRM products.
Pros
- Visual and flexible
- Many templates
Cons
- Seat minimums on paid plans
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Project Management Tools
All-in-one workspace with CRM, tasks, chat and website builder.
Pros
- Generous free plan
- Many tools in one
Cons
- Interface can feel busy
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Project Management Tools
The leading enterprise CRM with deep customisation and an enormous ecosystem.
Pros
- Extremely powerful
- Huge ecosystem
Cons
- Costly and complex for small businesses
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- CRM Software
Customisable CRM with lead management, workflows, telephony integrations and AI assistant features.
Pros
- Good value
- Deep customisation
- Works with Zoho Books and Desk
Cons
- Setup takes time to do well
- Interface has many options
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, AI Sales & Lead Generation
Sales CRM from Freshworks with built-in calling, email sequences and deal pipelines.
Pros
- Built-in phone and email
- Clean UI
- AI deal insights
Cons
- Some features locked to higher plans
- Free plan
- Yes
- Pricing
- See provider
- Also in
- CRM Software, Cloud Telephony & IVR
10
Visit site
LeadSquared Made for India
Best for: High-volume lead businesses such as education, real estate and finance
Sales execution and marketing automation CRM popular with Indian enterprises.
Pros
- Handles large lead volumes
- Field sales features
- Industry templates
Cons
- Better suited to mid-size teams
- Pricing on request for many plans
- Free plan
- No (trial may exist)
- Pricing
- See provider
- Also in
- CRM Software
Sales CRM built for small and mid-sized Indian businesses.
Pros
- Simple to adopt
- Built for Indian SMBs
Cons
- Smaller ecosystem than global CRMs
- Free plan
- Verify
- Pricing
- See provider
- Also in
- CRM Software
12
Visit site
TeleCRM Made for India
Best for: Calling-heavy teams that follow up leads by phone and WhatsApp
CRM focused on calling and WhatsApp follow-ups, with call recording from the app.
Pros
- Built around calling workflows
- WhatsApp integration
Cons
- Less suited to complex B2B pipelines
- Free plan
- Verify
- Pricing
- See provider
- Also in
- CRM Software, Cloud Telephony & IVR
Data enrichment platform combining many data sources and AI research.
Pros
- Powerful enrichment
- Free trial credits
Cons
- Steep learning curve
- Free plan
- Yes
- Pricing
- See provider
- Also in
- AI Sales & Lead Generation